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ASHP Advantage
As a business unit of the American Society of Health-System Pharmacists (ASHP), ASHP Advantage offers a full range of integrated, customized services, from focus groups and market research support to publications and web-based programs.
Assignment
We suggested that ASHP Advantage try podcasting as a means for delivering select content to its audience. ASHP Advantage decided to produce a pilot program.
We were responsible for all aspects of the podcast pilot, which included producing the audio files, developing the technical infrastructure, and conducting follow-up surveys with subscribers.
Summary
The pilot was a success and Advantage now includes podcasts as an option for all programs. Three years and over 30 programs later, podcasts are one of the most popular formats. Plus, the pilot resulted in an invitation for ASHP Advantage to give a platform presentation at a national meeting.
Outcome
We pitched an innovative idea and took complete responsibility for implementing it. The result was significant exposure for Advantage programs with its target audience, and national recognition for innovation in the education of health care professionals.
As a business unit of the American Society of Health-System Pharmacists (ASHP), ASHP Advantage offers a full range of integrated, customized services, from focus groups and market research support to publications and web-based programs.
Assignment
We suggested that ASHP Advantage try podcasting as a means for delivering select content to its audience. ASHP Advantage decided to produce a pilot program.
We were responsible for all aspects of the podcast pilot, which included producing the audio files, developing the technical infrastructure, and conducting follow-up surveys with subscribers.
Summary
The pilot was a success and Advantage now includes podcasts as an option for all programs. Three years and over 30 programs later, podcasts are one of the most popular formats. Plus, the pilot resulted in an invitation for ASHP Advantage to give a platform presentation at a national meeting.
Outcome
We pitched an innovative idea and took complete responsibility for implementing it. The result was significant exposure for Advantage programs with its target audience, and national recognition for innovation in the education of health care professionals.
