Surgical Monitoring Associates
Surgical Monitoring Associates ("SMA") provides intraoperative monitoring services throughout the United States. In 2003, the Philadelphia Business Journal identified SMA as one of the 100 fastest growing privately held companies.
Assignment
Produce a patient education piece, which included design, photography, copywriting, and printing.
Summary
The primary goal was to produce a piece to educate patients about intraoperative monitoring. The secondary goal was deliver the necessary insurance forms. We developed a 6 by 9 inch brochure with an inside pocket for the insurance forms.
Outcome
SMA likes the professional image the brochure puts forth, surgeons like the brochure because it delivers the necessary paperwork, and all parties appreciate the information it contains. It has been reprinted. Based on this work, SMA hired us for a variety of projects, including a hosting consultation for its Web site, updated corporate identity, and a variety of advertisements.